Kenny Lim
Strategy Consultant & Speaker
A Pathfinder of China's Story
About Kenny Lim
For over 25 years, Kenny has spanned diverse industries, from hospitality, FMCG, luxury retail to digital services, gaining extensive experience across Asia's business stages. His decade on the ground in China especially shaped his distinct perspective on business and strategy.
In China, he witnessed profound shifts in business logic: from relationship-driven networks to brand building, from consumption upgrades to policy dynamics. Each shift revealed glimpses of the future economy. These insights crystallized into China Decoded™, a program dedicated to unpacking China's business structures and strategies. Through keynotes, briefings, workshops, and advisory work, Kenny helps organizations grasp how China is reshaping the global landscape, and how to navigate towards emerging opportunities for cooperation and competition.
Some call him The China Whisperer, a decoder of China's strategic mindset. To him, decoding China is not merely about understanding an economy, but a way of seeing tomorrow.